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Search Engine Optimization

local & National SEO Solutions

Move to the top of search engine results pages. Our approach spans competitor analysis, keyword prioritization, site structure analysis, and everything else that is rapidly changing in the search engine space, in order to propel you to the top of the search results while maintaining your brand’s messaging.

Local SEO

Everyday thousands of people are searching for what you offer. Will they find you? Increase your visibility in your local area by dominating local search results.

National SEO

Is your brand or service reaching a national audience? Bringing together all the latest technologies and proven methods perfected over two decades, our team is ready to help you ignite your marketing.

Are You Ready To Grow Your Business?

Search Engine Optimization (SEO) is a pivotal digital marketing strategy that revolves around building a company’s online visibility and search engine rankings organically. It involves many techniques and practices aimed at optimizing a website’s structure, content, and online presence to align with search engine algorithms. This optimization ensures that the website appears prominently in search engine results pages (SERPs) when users search for relevant keywords or phrases.

SEO’s importance for a company, brand, or service cannot be overstated. In the modern digital landscape, where search engines serve as the primary gateway to information, products, and services, a strong SEO strategy is crucial for several reasons:

1. Increased Visibility

With the majority of online experiences beginning with a search engine query, being prominently displayed on the first page of search results significantly increases a brand's visibility and exposure to potential customers.

2. Targeted Traffic

SEO enables companies to attract highly relevant and targeted traffic. By optimizing for specific keywords and phrases related to their offerings, businesses can attract users actively seeking their products or services, leading to higher conversion rates.

3. Credibility & Trust

High search engine rankings are often associated with credibility and trustworthiness. Users tend to trust websites that appear at the top of search results, leading to enhanced brand reputation.

4. Cost-Effectiveness

Compared to other digital marketing strategies like pay-per-click (PPC) advertising, SEO can provide a long-term and cost-effective solution for driving organic traffic and leads.

5. Competitive Edge

In a competitive market, a robust SEO strategy can differentiate a business from its competitors and establish it as an industry leader.

6. User Experience

SEO involves optimizing website elements such as site speed, mobile responsiveness, and user-friendly navigation, all of which contribute to an enhanced user experience.

7. Local Growth

For businesses with physical locations, local SEO ensures that they appear prominently in local search results, directing nearby customers to their stores or services.

8. Measurable Results

SEO efforts can be tracked and analyzed using various tools, allowing companies to measure the effectiveness of their strategies and make data-driven decisions.

Successful Search Engine Optimization

Achieving a successful search engine optimization (SEO) campaign involves a series of interconnected steps that collectively enhance a website’s visibility, search rankings, and user experience. Here’s a breakdown of the key steps to create an effective SEO effort:

Keyword Research and Analysis: Identify relevant keywords and phrases that your target audience is likely to use when searching for products, services, or information related to your business. Use keyword research tools to determine search volume, competition, and long-tail variations.
Website Audit and Optimization: Conduct a thorough audit of your website to identify technical issues, usability concerns, and opportunities for improvement. Optimize on-page elements such as meta tags, headings, URLs, and images. Ensure your website is mobile-friendly and has fast loading times.
Content Creation and Optimization: Develop high-quality, valuable, and relevant content that addresses the needs and interests of your target audience. Optimize content with target keywords while maintaining a natural and engaging writing style. Regularly update and expand your content to provide fresh information.
Link Building: Build a strong backlink profile by acquiring high-quality, authoritative links from reputable websites in your industry. Focus on natural and relevant link sources to improve your website’s credibility and authority.
Local SEO: For local businesses, optimize your online presence for local searches. Claim and optimize your Google My Business listing, create local citations, and encourage customer reviews.
Technical SEO: Ensure your website is crawlable and indexable by search engines. Address technical issues such as broken links, duplicate content, and canonicalization. Create and submit a sitemap to search engines for better indexing.

User Experience (UX) Optimization: Enhance the overall user experience on your website. Ensure intuitive navigation, clear calls-to-action, and easy accessibility. Aim for a responsive design that adapts to different devices and screen sizes.
Monitoring and Analytics: Implement tracking tools like Google Analytics and Google Search Console to monitor key performance metrics such as traffic, rankings, click-through rates, and conversions. Analyze data to identify trends and opportunities for improvement.
Continual Content and SEO Strategy Development: Stay updated with industry trends, algorithm changes, and best practices. Continuously refine and expand your content and SEO strategies based on data-driven insights and evolving user behavior.
Social Media Integration: Integrate social media into your SEO efforts by promoting your content and engaging with your audience across social platforms. Social signals can indirectly impact search rankings.
Local Listings and Reviews: Manage and optimize your presence on local directories and review platforms. Encourage positive customer reviews and respond to feedback to enhance your online reputation.
Mobile Optimization: Optimize your website for mobile devices, as mobile-friendliness is a crucial ranking factor. Ensure that your site provides a seamless experience on smartphones and tablets.

Local Search Engine Optimization

When people search for businesses like yours in their local area, the Google Map 3-Pack is often the first thing they encounter. This coveted space highlights the top three businesses that Google says are the most relevant and credible for the search query.

Being listed in the Google Map 3-Pack not only enhances your business’s credibility and trustworthiness, but also provides essential details at a glance, such as location, reviews, and contact information.

The Map is the most trusted area of Google search results, and as a result, 60% – 90% of all calls come from the Google Map.

Increase Your Bottom Line By Knowing What To Focus On

Each dot represents your rank in that location for that keyword
Only 1’s, 2’s, 3’s appear on the first page where 60% of the calls come from
Are you showing up on the map for your main keywords?
Figure this out and you can out-rank and out-bank your competitors

Lost Rank = Lost Revenue

How far and wide does your business rank?
Outside of 1/2 a square mile and this business is no longer in the top three for a top keyword
3/4’s of a mile from their location and they are no longer ranking in the top 3 of the Google Map!
This profit-leaking is happening in all industries – every day!
Are you leaving money out there for your competitors too?

Google Rewards...

Proximity of the search to your business
Relevance
Highly rated businesses
“Popular” businesses
The businesses that are sending the right signals to the algorithm
Businesses that are actively working on their online presence
Businesses engaged with their customers
Businesses that give the user (searcher) what they are looking for on a regular basis
Imagine what it means to be in the top three of the Google Map for your top keyword – for 9 square miles!